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Client: Zelmer
Goal: to strengthen company&rsquo s image based on its portfolio
Activities: Media Relations within Product PR - Information Center for kitchen devices (food processors, mixers and blenders, juicers, cutters, deep fryers, toasters, meat grinders, kitchen scales, electric kettles, food steamers, water filter pots, microwaves, coffee makers, kitchen hoods, electric grills, pots and pans), home appliances (hoovers, irons, humidifiers and air cleaners, bathroom scales) and care devices (hair dryers, waving irons and straighteners, trimmers and cutters).
Effects: 60 publications in glossy glamour, life style and branch press (for launch campaigns) and 20-50 publications (monthly) during constant cooperation.
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