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Client: Lotos Dynamic Rally Team and its driver Michał Kościuszko
Goal: to support the team with PR tools and to build and strengthen the driver&rsquo s image
Activities: Media Relations including the position of spokesman for the team (during the WRC rallies), interviews and comments (branch and colour press, portals, TV) of the driver.
Effects: 2 200 publications (season 2009) including 260 TV materials, 430 radio relations, 300 press cuttings and 1 200 publications in Internet.
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