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Client: Duracell (Procter& Gamble)
Goal: to support European project &bdquo Toy Survey 2006 &ndash Duracell Asks Children&rdquo
Activities: Complex communication strategy of the project, Media Relations (Press Office) including press conference and cooperation with experts (pediatrician, child psychologist).
Effects: 62 press cuttings (for 1-month project).
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